The word “readies” suggests to me a moving type spectacle, reading at the speed – rate of the present day with the aid of a machine, a method of enjoying literature in a manner as up to date as the lively talkies. In selecting “The Readies” as a title for what I have to say about modern reading and writing I hope to catch the reader in a receptive progressive mood, I ask him to forget for the moment the existing medievalism of the BOOK [God bless it, it’s staggering on its last leg and about to fall] as a conveyor of reading matter. I request the reader to fix his mental eye for a moment on the ever-present future and contemplate a reading machine which will revitalize his interest in the Optical Art of Writing.
In our aeroplane age radio is rushing in television, tomorrow it will be a commonplace. All the arts are having their faces lifted, painting, [Picasso], sculpture [Brancussi], music [Antheil], architecture [zoning law], drama [Strange Interlude], dancing [just look around you tonight] writing [Joyce, Stein, Cummings, Hemingway]. Only the reading half of Literature lags behind, stays old-fashioned, frumpish, beskirted. Present day reading methods are as cumbersome as they were in the time of Caxton and Jimmy the Ink. Though we have advanced from Gutenberg’s movable type through the linotype and monotype to photo-composing we still consult the book in its original archaic form as the only oracular means we know for carrying the word mystically to the eye. Writing has been bottled up in books since the start. It is time to pull out the stopper.
To continue reading at today’s speed I must have a machine. A simple reading machine which I can carry or move around, attach to any old electric light plug and read hundred thousand word novels in ten minutes if I want to, and I want to. A machine as handy as a portable phonograph, typewriter or radio, compact, minute, operated by electricity, the printing done microscopically by the new photographic process on a transparent tough tissue roll which carries the entire content of a book and yet is no bigger than a typewriter ribbon, a roll like a miniature serpentine that can be put in a pill box. This reading film unrolls beneath a narrow strip of strong magnifying glass five or six inches long set in a reading slit, the glass brings up the otherwise unreadable type to comfortable reading size, and the reader is rid at last of the cumbersome book, the inconvenience of holding its bulk, turning its pages, keeping them clean, jiggling his weary eyes back and forth in the awkward pursuit of words from the upper left hand corner to the lower right, all over the vast confusing reading surface of a columned page.
Extracting the dainty reading roll from its pill box container the reader slips it smoothly into its slot in the machine, sets the speed regulator, turns on the electric current and the whole 100 000 200 000; 300 000 or million words spills out before his eyes and rolls on restfully or restlessly as he wills, in one continuous line of type, its meaning accelerated by the natural celerity of the eye and mind, [both of which today are quicker than the clumsy hand] one moving line of type before the eye, not blurred by the presence of lines above and below as they are confusing placed on a columned page.
My machine is equipped with controls so the reading record can be turned back or shot ahead, a chapter reread or the happy ending anticipated. The magnifying glass is so set that it can be moved nearer to or farther from the type, so the reader may browse in 6 point, 8, 10, 12, 16 or any size that suits him. Many books remain unread today owing to the unsuitable size of type in which they are printed. Many readers cannot stand the strain of small type and other intellectual prowlers are offended by greater primer. My reading machine allows the reader free choice in type-point, type seen through a movable magnifying glass is not the arbitrarily fixed, bound object we see imprisoned in books, but an adaptable carrier of flexible, flowing reading matter. Master compositors have impressed upon apprentices for years that there is no rubber type. Well, now that the reading machine exists with a strong glass to expand or contract the size of letters, compositors can’t ding on that anymore. Type today can be pulled out and pushed in as easily as an accordion.
My machine for reading eye-adjustable type is equipped with all modern improvements. By pressing a button the reading roll slows down so an interesting part can be read leisurely, over and over again, if need be, or by speeding up a dozen books can be skimmed through in an afternoon without soiling the fingers, cutting a page or losing a dust wrapper. Taken at high gear ordinary literature may be optically absorbed at the rate of full length novels in half hours or at slow speed great pieces of writing may be reread and mused over in half life times if necessary. One so minded may continue to take his reading matter as slowly and dully as he does today in books. The underlying principle of reading remains unaffected, merely its scope is enlarged and its latent possibilities pointed.
To save the labor of changing rolls or records, a clip of a dozen assorted may be put in at one time and automatically fed to the machine as phonograph discs are changed at present. The Book of the Day or Book of the Hour Club could sell its output in clips of a dozen ready to slip into the reading machine. Maybe a bookclub offering a dozen new titles a day would result. Reading by machinery will be as simple and painless as shaving with a Schick razor and refills may be had at corner drug stores, cigar stores, or telephone booths from dawn to midnight.
With the present speeding up of publishing a machine is needed to handle the bulk and cut down the quantity of paper, ink, binding and manual labor now wasted in getting out twentieth century reading matter in fifteenth century book form.
The material advantages of my reading machine are obvious: paper saving by condensation and elimination of waste margin space, [which alone needlessly takes up a fifth or a sixth of the bulk of the present day book]; ink saving in proportion, a much smaller surface needs to be covered, the magnifying glass multiplies both paper and ink at no additional cost, the ratio is one part paper and ink to ten parts magnifier. Binding will become unnecessary, small paper pill boxes are produced at a fraction of the cost of large cloth covers; American publishers are discarding covers now to produce more and cheaper books, their next step will be to discard the Book itself in favor of the reading roll. Manual labor will be minimized. Reading will be less costly and may even become independent of advertising which today carries the cost of the cheap reading matter purveyed exclusively in the interests of the advertiser.
All that is needed to modernize reading is a little imagination and a high powered magnifying glass. The Lord’s Prayer has been printed in type an inch high with illuminated initials as long as your nose and bound in plush in elephant folio; also, it has been etched on the head of a pin. Personally I should have been better pleased if Anthony Trollope had etched his three volume classics on the head of a pin. Maybe no more trilogies will be written when Readies are in vogue. Anyway, if they are, they may be read at one sitting.
By photographic composition, which is rapidly taking the place of antiquated methods, type since 1925 has been turned out which is not readable without the aid of a magnifying glass. The English August-Hunter Camera Composing Machine fired the first gun in this revolution five years ago. Experiments with diamond type, like the old Chiswick PreB Shakespeare Complete in one and miniature books of the 64mo Clubs have already shown what a multitude of words can be printed in a minimum of space and yet be readable to the naked eye. Even Cicero mentions having seen a copy of the Iliad no bigger than his finger-nail. Publishers of our day have perfected Oxford Bibles and compressed all the short stories of De Maupassant, Balzac and other voluminous writers into single volumes by using thin paper. Dumb, inarticulate efforts have been made for centuries to squeeze more reading matter into less space, (the Germans since the war publish miniature Z e i t u n g s in eye-aching type to save paper and ink costs) but the only hint I have found of Moving Reading is in Stephen Crane’s title, “Black Riders”, which suggests the dash of inky words at full gallop across the plains of pure white pages. Roger Babson recently listed the needed invention of a Talking Book in a group of a score of ways to make a million. But he missed the point. What’s needed is a Bookless Book and certainly a silent one, because reading is for the eye and the INNER Ear. Literature is essentially Optical — — — not Vocal. Primarily, written words stand distinct from spoken ones as a colorful medium of Optical Art.
Reading is intrinsically for the eye, but not necessarily for the naked optic alone. Sight can be comfortable clothed in an enlarging lens and the light on a moving tape-line of words may be adjusted to personal taste in intensity and tint, so the eye may be soothed and civilized and eventually become ashamed of its former nakedness. Opticians have given many people additional reading comfort through lenses.
We are familiar with news and advertisements reeling off before our eyes in huge illuminated letters from the ops of corner buildings, and smaller propaganda machines tick off tales of commercial prowess before our eyes in shop windows. All that is needed is to bring these electric street signs down to the ground, move the show-window reading device into the library, living and bed-rooms by reducing the size of the letter photographically and refining it to the need of an intimate, handy portable, rapid reading conveyor.
In New York a retired Admiral by the name of Fiske has patents on a hand reading machine which sells for a dollar; it is used in reading microscopic type through a magnifier. Admiral Fiske states: “I find that it is entirely feasible, by suitable photographic or other process, to reduce a two and one-half inch column of typewritten or printed matter to a column one-quarter of an inch wide, so that by arranging five of such columns side by side and on both sides of a paper tape, which need not have a width greater than one and one-half inches, it becomes possible to present one hundred thousand words, the length of an average book, on a tape slightly longer than forty inches”.
Recently the publishers of the New York telephone book owing to the unwieldy increase in the ponderosity of its tomes, considered the idea of using the Fiske machine and printing its product, advertisements and all, in pages three inches tall, in type unreadable by the naked eye. The idea is excellent and eventually will force its way into universal acceptance because the present bulk of phone directories hardly can be expanded unless hotel rooms and booths are enlarged. The inconvenience of searching through the massive volumes of several boroughs has brought New York to the necessity of giving birth to an invention.
But book me no books! In the Fiske Machine we have still with us the preposterous page and the fixity of columns. It is stationary, static, antiquated already before its acceptance, merely a condensed unbound book.
The accumulating pressure of reading and writing alone will budge type into motion, force it to flow over the column, off the page, out of the book where it has snoozed in apathetic contentment for half a thousand years. The only apparent change the amateur reader may bemoan is that he might not fall asleep as promptly before a spinning reading roll as over a droning book in his lap, but again necessity may come to the rescue with a radio attachment which will shut off the current and automatically stop the type-flow on receipt of the first sensitive vibration of a literary snore.
Bob Brown released Chapter 3: My Reading Machine on Wed Jan 01 1930.