Year Long Marketing Campaign for Mario Kart 8

Great news from Nintendo today. Mario Kart 8 will be receiving a year long marketing campaign. This means we will see a constant supply of screenshots and gameplay for this titan of a game. Also, there will be various ads on television and the internet. This is to rise awareness of the game and the Wii U.

To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season

For the first time in HD, Mario Kart 8 introduces original course designs that highlight the game’s new anti-gravity feature, which allows players to race upside down or up vertical surfaces. This adds a whole new dimension to the racing.--- Roger Langford, the brand manager of Nintendo UK’s Mario

Mario Kart 8 is set to release in Japan on May 29, 2014, North America and Europe on May 30, 2014. Let's hope you're ready for this game by buying a Wii U! Share with us in the comment selection below your memories of this beloved series!