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This entire song is a major reference, if not a mockery, of a well-known Charles Atlas ad. A weakling has sand kicked in his face, hears about Charles Atlas' workout regime titled ‘Dynamic Tension’, and uses it to his benefit to win his girl back and to rock the beach.
[Verse 1: Kevin Godley & (Group)]
I look in my mirror
(What did you see looking at you?)
I saw a nine-stone weakling
(What will you do?)
[Chorus]
Dynamic Tension
Waiting for you
Dynamic Tension
Make a man out of you
[Verse 2: Kevin Godley & (Group)]
I opened my magazine
(What did you see?)
I saw Mr. France
(What did he have?)
A girl on each shoulder
(What else?)
And one in his pants
[Chorus]
Dynamic Tension
Can do this for you
Dynamic Tension
Make a man out of you
You, you, you, you, you!
[Post-Chorus: Lol Creme & Kevin Godley, (Kevin Godley) and Group]
So our hero goes down to the beach
He's in real terrible shape
His chick's been seen with Big Alex
That mother kicked sand in his face!
Now, let me tell you about Alex
He's got hands like hams (Hands like hams)
Knees like trees (Knees like trees)
Two hundred pounds of surfboard Hercules
[Bridge: Kevin Godley]
Mr. Atlas, won't you bring her on back to me?
I lost my girl down by the beach
She's with Alex and she's out of reach
So please, Mr. Atlas won't you bring her on back to me?
I saw your body in an advert on TV
But what convinced me was your money-back guarantee
[Verse 3: Kevin Godley & (Group)]
Now I'm stronger than Alex
(Where is he now?)
He's left in disgrace
(Oh yeah?)
'Cause I took back my girlfriend
(Ha, ha, ha, ha)
And kicked sand in his face
(In his eyes, in his ears, in his nose)
[Chorus]
Dynamic Tension
Waiting for you
Dynamic Tension
Make a man out of you
[Outro]
Dynamic Tension
Dynamic Tension
Dynamic Tension
Dynamic Tension
Dynamic Tension
Dynamic Tension
Dynamic Tension...
Sand in My Face was written by Lol Creme & Kevin Godley & Graham Gouldman.
Sand in My Face was produced by 10cc.