Content

Participate
Content
Never forget the fact that we are all just... content
That anything you put out there, you're content
We are all just potential content for
Someone else's needs
I think people are happy to participate

There're just, y'know, hundreds of people
Rolling their dice
Throwing their hat into the content providing ring...
Content, forever
Make it mandatory, content
You don't have to pay people to participate

Your content
You are forced to participate
My content
You you you are forced to participate
Content is eternal

Content Content Content Content
Content Content Content Content

Content! Forever. Eternity
You don't need people any more
Nothing you can do about it, content
Nothing you can do
Content
You will be mashed up, cut up
Repackaged for someone else's needs

The world's largest hotel chain owns no hotels
Are we manipulable?
The world's largest retailer has no inventory
Manipulable, I can't talk
And the world's largest media company
Creates no content
Yeah, we're not producing the content. Uhm
We're allowing users to... to share
I hereby declare this to be an unlawful assembly

It's easy
You get all this user-generated content for free
You don't have to do anything
I don't create it
Right, you don't have to pay the agency
I own it
I think, I think people are happy to participate

It's expensive
Your content
Y'know what I mean, the sounds that are used
Are not cheap
My content
They're very expensive sounding sounds
That sound, right? I just had to get used to it
It's the responsibility of the industry
To figure out how to extract their value
Out of each generation

I want to know what they're talking about amongst themselves
And I want to spread that content
To the people who aren't this content yet

Content Content Content Content
Content Content Content Content

100% of the growth is going to companies
That don't create any content

Once we have these inspirational provocations
Your content
Data whisperers will become the new messiahs
My content
To create ideas so contagious they cannot be controlled

I like being in the Vortex
You got no control over it, man... it's eternal

When I'm in the vortex, I like being in the vortex
When I'm in the vortex, I want never to leave
When I'm in the vortex, I love the people who help me put stuff in the vortex
We're allowing users to... to participate

Clearly, you're in the vortex, it feels good here
Your words reflect that it feels like clarity that you're in the vortex
Feels like power, that's it -- participate
And it will be my eternal quest, eternity
To give up whatever I have to give up, your content
In order to spend more of my time, forever...
In the vortex