Coca-Colanisation

So I think, I mean, it's a nice sound
It's a happy sound, and it's not doing anybody any harm

There are no mean people in the world, just thirsty ones. No really bad guys, just guys who are hot, and tired, and bugged. Coca-Cola can take care of that. There's something good-natured about the taste of Coke, a sort of get-the-chip-off-your-shoulder niceness that lets the real you shine through

In fact, you could say the special kind of goodness in Coke brings out the goodness in people