Negativland
Negativland
Negativland
Negativland
Negativland
Negativland
Negativland
Negativland
Negativland
Negativland
Negativland
Negativland
Negativland
I called to bring up real opportunity now to go back to the real thing have a "Coke one," the real thing, and something for the new generation
(Something to drink?) (Yeah, a Coke...)
Everybody keeps talking about Coke and Pepsi, Coke and Pepsi, Coke and Pepsi (I don't drink it)
Negative
Here's a sample (Changing Coke, Coke) (Exploring)
What about Pepsi? What about Pepsi? (Changing Coke)
They've also received lots of protesting mail. Here's a sample:
I accidentally got New Coke, I poured it down the drain. (I [?] a Pepsi)
Changing Coke is like God making the grass purple, or putting toes on our ears, or teeth on our knees
How about we do this. (Say what you need)
Come out with the New Coke. (The choice of the youth!)
Get the New Coke. Kill the old Coke
You have fouled up by changing the only perfect thing in the world
And now they've introduced the New Coke, I decided I'd give it a fair chance, you know, try it out
(Everybody tries this product so we have booming sales. Let's say, fifteen percent like it.)
And it tasted really sweet. (We'd always [?] Right.)
Really sweet. (Okay? Eighty-five percent don't like it.)
And what I did, without looking at the label, what was on it, I opened the new one, poured it over ice and drank it. (What about Pepsi?)
Then I read the label and then I knew why there was a difference. (Eighty-five percent starts reeling.)
And it's just like Pepsi because then, later on, I try the Pepsi (Eighty-five percent starts reeling.)
And it was the same. The new one's sweet, the new one, and the life of the carbonation, tasted like watered-down Pepsi, which isn't a good drink. (All right, fine)
I just don't like it (Fine)
Guess what? (They lied to us) (And I poured)
Guess what? (And I poured, and I poured)
Some critics will say, Coca-Cola has made a marketing mistake
(All right, fine) (Guess what?)
Bring back the old Coke. (They're bringing back Coke)
Two Cokes, two Cokes (How does Pepsi find this?)
Two Cokes, two Cokes
I answer the phone and she says, "Guess what? They're bringing back Coke and they're gonna call it Coca-Cola Classic!" (What about Pepsi?)
And that's all she called about
A plan. Supposing it was all a plan. (What about Pepsi?)
A Coke plan. (For one and a quarter million dollars last year, Mike Tyson was willing to say: "Hey, Diet Pepsi's the champion still.")
Pepsi says (Two Cokes)
Pepsi says it isn't too worried (Two Cokes)
Coke investors apparently aren't either (So New Coke is catching on!)
Coca-Cola stock jumped over two points on Wall Street during the day. (It has a better, more modern taste than, than, than,)
(Pepsi!)
Genius marketing
Um, what's happening, um, what's happening
Um, what's happening here is that there's a taste segmentation of the sugared cola market
A "taste segmentation?" Pardon me, but I speak English
Coca-Cola tonight got four minutes on every major network
No money. (Some cynics say)
Didn't cost 'em any money. And, big feature story. (Say)
Interview with the President. (Say that we planned the whole thing.)
Genius marketing. (The truth is)
That is brilliant. (The truth)
They probably never thought it was too brilliant. (The truth is)
[?] (We're not that dumb and we're not that smart)
I do know that the amount of money that Americans spend on Coca-Cola in one week will feed all of the poor children in all of the public schools in all fifty states for two years
(What about Pepsi? What about Pepsi? What about Pepsi?)
All She Called About was produced by Negativland.
Negativland released All She Called About on Sun Jun 29 1997.