Good Copy, Bad Copy (Interlude)

We've all got to rethink the way we do our business. It's not going to be easy. Companies are going to change hands, artists are going to squeal, other artists are going to make a fortune, it's going to be a very turbulent time.

For me personally I'm kinda thrilled, but it's on edge a little bit. I feel like i gotta hurry up and do a lot of things, because I think things are gonna change really drastically, and you know, it's okay if it takes the business out of it, but I just don't hope the music gets screwed up

You need to look at the еnvironment, the limitations of your environmеnt, the advantages of the environment and then do things that are peculiar which are peculiar to you, and be proud of it.

I think the culture has changed. In the 60's, 70's, 80's, it was very much an [?] kind of approach. And the resent exposure of the internet, there's been a culture of a [?] mixtape culture.
Where you borrow from that, you borrow from here, you make a mashup on video, you post in on YouTube, everyone becomes a creator by taking pieces here and there from other people.
Forget wether they steal or not, that's the reality that we are gonna have to live with for a long time.

I think that there's absolutely no question that there is a risk that Copyright will just [?] and die, noone will enforce it.
We've got to think about it in an incredibly radical way, so that it makes sence.

57 percent of teenagers has created and shared content on the internet. That's not people that peer-to-peer file sharing, that's about 99 percent, but this is people actually creating material and making it availiable. To us, the couch potato generation, this is bizarre, can't imagine doing that. But to them it's the natural way for them to understand the world and create.
Now you can either call them criminals, you can call them pirates and use all the tools [?] the law and technology to block them from this creativity, or you can begin to encourage them by making a wide range of material availiable.
[?] much better understanding of you past and a much better opportunity to say something about the future.

Creativity itself, is here on the line.
It's striking a line, and striking a balance between protecting the rights of those who own intelectual property, with the right and rights of generations of future, young and old people to create.