The lead single from XTC’s fourth studio album Black Sea, Colin Moulding accordingly wrote the song as a satirical take on the phrase “oh, what a lovely war”. Richard Branson, the co-founder of Virgin Records (XTC’s label) appears in the music video.
[Verse 1]
Generals and majors, ah ah
They're never too far
From battlefields so glorious
Out in a world of their own
They'll never come down
Till once again victorious
Woah, generals and majors always
Seem so unhappy 'less they got a war
Generals and majors, ah ah
Like never before are tired of being action-less
[Chorus]
Calling generals and majors
Generals and majors everywhere
Calling generals and majors
Your World War III is drawing near
[Verse 2]
Generals and majors, ah ah
They're never too far
Away from men who made the grade
Out in a world of their own
They'll never come down
Until the battle's lost or made
Woah, generals and majors always
Seem so unhappy 'less they got a war
Generals and majors, ah ah
Like never before are tired of being in the shade
[Chorus]
Calling generals and majors
Generals and majors everywhere
Calling generals and majors, hey!
Your World War III is drawing near
World War III
[Verse 1]
Generals and majors, ah ah
They're never too far
From battlefields so glorious
Out in a world of their own
They'll never come down
Till once again victorious
[Outro]
Woah, woah oh, woah oh…
Generals and majors
Generals and majors
Generals and majors
Generals and majors
Generals and majors
Generals and majors
Generals and Majors was written by Colin Moulding.
Generals and Majors was produced by Steve Lillywhite.
XTC released Generals and Majors on Sat Aug 09 1980.