We're on a highway paved with the blockchains
Of a new chain gang (Who's Nigel Oakes?)
We're on a highway, nothing like "My Way"
The world's going sideways (Nix tricks was a hoax)
Who was the purser? Wylie's the nurser
So Bannon or Mercer? (What AIQ's Ripon did for you)
They mine our data
Ought to find us a rock (Is what SCL's Emerdata do)
Prince gonna give us a royal screw
SCL's Emerdata to
What is the sound of, sound of the men
Working for the new chain gang?
(Who's Brad Parscale, Van Noy and Jon Lei?)
(If CloudCommerce, Data Propria)
(Is the new Cambridge Analytica, we're for sale)
What is a dark post? Customized Face ads?
Where are your knee pads? (We're about to fall)
With psychographics applied to their tactics
The world should go spastic (They're microtargeting all)
Behavioral science, machine learning, AI
Their limits are sky-high (A new Project Alamo)
This is your digital life (We'll fall)
This is your digital strife
HUMN Behavior and Matthew Oczkowski's
Big Five methodology (This is your digital life)
Is Kogan the scapegoat for CA's escape votes?
Come on
A scapegoat for the Giles-Parscale vote
Come on
They won with ninety-four million
We're on a highway paved with the blockchains
Of a new chain gang (What's Red State and America First?)
We're on a highway, nothing like "My Way"
The world's going sideways (And now they've got a billion)
What is a dark post? Customized Face ads?
Where are your knee pads?
Behavioral science, machine learning, AI
Their limits are sky-high
This is your digital life
Digital Life was written by Ketil Mosnes & Fredrik Saroea.
Digital Life was produced by Øyvind Solheim & Fredrik Saroea.
Datarock released Digital Life on Wed Oct 14 2020.
‘Digital Life’ is what DATAROCK ended up writing & producing during the Norwegian COVID-19 lockdown – coincidentally kicking in at the exact time we were supposed to tour & celebrate the 15 year anniversary for our 2005 debut ‘DATAROCK DATAROCK’ (printed first time ever as limited edition tr...