The stage name of English comedian, artist, actor and television presenter Jim Moir (b. 1959) who came to prominence in the UK for his adapted-for-TV stage parody variety show Vic Reeves Big Night Out which first aired on Channel 4 in 1990.

Best known for his double-act with Bob Mortimer and other cult programmes such as The Smell of Reeves and Mortimer, Shooting Stars and House of Cards, Reeves was in various minor bands prior to his career in comedy. He released his sole album “I Will Cure You” in 1991.