luvwillow is a singer-songwriter and producer from North Carolina who is primarily known for making music under the scenecore, alt-rock, and hyperpop genres. willow is also a part of the music collective, WE’RE ALL IN LOVE

Taking an interest in music at 12 years old, willow has been interested in creating music since. At 13, willow decided he wanted to make beats, making trap beats on LLMS and showing them to his parents, which were very supportive, further motivating him to keep making music.

After about 2 years of making beats, he decided to experiment with his own vocals, getting a tip from a friend to try out music in the scenecore genre and releasing his first single under the genre, “​messing up ˂/3” and shortly after releasing “wUts 0n ur m1nd!!??xx,” which was the first of his to gain over 1,000 plays.

One of his first and most frequent collaborators is singer-songwriter m1v, who gave willow tips on producing and mixing. They would go on to release their first songs together on the collaborative EP, sophomore vampires on August 20, 2021, working with xofilo to produce the album.

Two of willow’s more popular songs are “one more time!” and “edgy,” both of which sit near a million plays on Spotify as of July 2023.

A majority of willow’s songs tend to contain topics of self-harm, self-loathing, and drug abuse—which are all very common topics in the scenecore and emo pop genres.