ESPN enlists J. Cole to promote the 2018 NBA Playoffs on “NBA Playoff Promo.” In the hype video, Cole references numerous different superstar players and teams, while the video reveals who he is alluding to.
It is important to note that ESPN utilized songs from Cole’s April 2018 album KOD throughou...
[Verse]
There's gold at stake for Golden State
How much weight can King's shoulders take
When the odds ain't great some fold and break
While greats let the dreams of a ring motivate
Boys become men when postseasons begin
These lights shine brighter baby, sink or you swim
To those who got here by the skin of they teeth
The formula's the same now: win and repeat
Never sleep on a man that's expected to lose
With a chip on his shoulder and something to prove
The bottom's full of Wolves and they thirsty for blood
The mission is to catch somebody slipping above
"But numbers don't lie," I've heard 'em say it at times
"Cream rises to the top," is a favorite of mine
And the cream of this crop you'll admit is impressive
But to quote the boy Hov, "Gotta finish your breakfast"
And watch for the quiet ones, they bringin' the storm
Even with a man down, "The show must go on"
No time for crying, better pick up the slack
Cause ain't no guarantee that you gon' ever be back
NBA Playoff Promo was written by J. Cole.
J. Cole released NBA Playoff Promo on Sat Apr 14 2018.
No, ESPN utilized songs from Cole’s April 2018 album KOD throughout the postseason, such as “ATM” and “Motiv8.”