Yumi Nu is an American singer-songwriter and plus size model. She is the niece of American DJ Steve Aoki and model-actress Devon Aoki. Nu was first brought to the attention of many in 2022 as the first plus size model of Asian descent to be on the cover of a Sports Illustrated Swimsuit issue. She responded to Jordan Peterson’s criticisms of the issue with messages of self-love and body positivity, ultimately culminating in the release of her size-inclusive clothing label, Blueki.