The Juliana Theory were a significant force in the “emo” sub-genre of the late 90s and early 2000s, evolving into a straight ahead rock n' roll band with some progressive tendencies and radio ambitions. The group began as a side-project for vocalist Brett Detar, then guitarist with the metalcore band Zao. Amassing a dedicated following and selling a significant amount of records on indie label Tooth & Nail, the band signed with Epic Records for the release of their third full-length album, Love (2003). The band released a fourth and final album two years later. They split up in 2006, reformed for a reunion tour in 2010, reuniting a second time in 2017.