Brytavious Keith Chambers, better known by his stage name Tay Keith, is a record producer from Memphis, Tennessee. He became a hometown hero for producing tracks by popular Memphis rappers like Yo Gotti, Blac Youngsta, Moneybagg Yo, and more. Tracks like “Gang Gang” and “Birthday” helped him make a name for himself in the Memphis music scene.

His breakout hit which granted him worldwide fame was BlocBoy JB and Drake’s hit single “Look Alive” Keith went on to work with Drake on multiple occasions, further increasing his popularity. Keith’s biggest hit to date, Travis Scott and Drake’s “SICKO MODE,” peaked at #1 on the Billboard Hot 100.

Another factor in Tay Keith’s success was his infamous producer tag which severely helped propel his career.

Tay Keith, fuck these niggas up!

The tag is spoken by Tennessee rapper, Lil Juice, who Keith collaborated with on their September 2018 mixtape, Fuxk These Niggas Up.

Keith hinted at the idea of a new tag on Twitter after tweeting:

Tay Keith this too hard‼️

This was followed up by another tweet:

Might be my new tag

The first tweet is a line said by Drake on Lil Baby and Gunna’s collaborative track, “Never Recover,” produced by Tay Keith and Turbo. Almost a month later, he posted a since-deleted Instagram story of the tag being used on a beat he was currently working on.