Jay Rivera (born May 8, 2002), better known by his stage name SVRITE, is an American rapper, singer, and producer hailing from Orlando, FL.

He rose to popularity in mid-2018 with his viral Gucci Flip Flops Freestyle, along with others posted on his Instagram. Though starting out as a comedic rapper with witty lyrics, he soon proved his talent with hit singles “Jiggy,” “Reverse,” and “Lifted,” along with his SoundCloud sensations “Boost!” and “Jiggy Pt.2” (remixes of Kodak Black’s “Calling My Spirit” and Tyga’s “Taste,” respectively).

SVRITE has collaborated with other up-and-coming artists 6obby and Tommy Savo. He draws influence from Drake, XXXTentacion, Young Thug, and Oliver Francis.