Yoni Ben-Yehuda, also known as Sneakas, was born in Tel-Aviv, Israel in 1981. After moving to Manhattan at age 11, Sneakas quickly became involved and fascinated by hip hop culture. Using his extensive musical background, which includes training in both bass guitar and drums, Sneakas started writing rhymes and producing his own music. After years of honing his skills in the underground circuit of New York City, Sneakas was signed in 2001 to the production company Nu Media. Their production credits include B.I.G., Craig Mack, LL Cool J, Brian McKnight, Babyface, TLC, The Fugees, Mary J. Blige, Faith Evans, Toni Braxton, Christina Aguilera, Faith Hill, Bob Dylan & Prince.