Finnish singer/songwriter SAARA (born Sara Maria Forsberg) became viral as a YouTube personality by posting her video What Languages Sound Like to Foreigners.

On 21 April 2015, she dropped her debut single “Ur Cool”. In July 2015, it was revealed that SAARA has writing credit for a song by K-Pop band Girls' Generation.

SAARA released her debut EP Hello I’m Saara on 27 May 2016. It went on to become a top ten hit in her native Finland.

She left her label in early 2016 after disagreements with the label and her producer, but has continued to release music as an independent artist in affiliation with Universal Music Group.

In May 2018, she released her Almost Acoustic EP on her birthday as a gift to her fans.

As of March 2018, her YouTube channel has more than a million subscribers and over 120 million views.