Bryan Quang Le (born November 19, 1996), known to most as RiceGum, is an internet personality from Las Vegas, Nevada. He is best known for his YouTube Channel, which sits at over 10 million subscribers. The YouTuber is infamously known for his many diss tracks on Musical.ly stars and fellow YouTubers.

His online presence began in 2012, with his first YouTube video, posted to the platform under the name, “RiceFlavoredGum”. Rice started to regularly upload on his channel in 2014, choosing to stream on MLG regularly through 2016. He scored his first viral video with December 2015’s “THESE KIDS MUST BE STOPPED!,” which quickly propelled the YouTuber pasy 1 Million Subscribers in less than 6 months. Rice moved to Los Angeles in 2017, joining a four-story house with Clout Gang, an influencer group with members such as Alissa Violet, Faze Banks, and many others.

Around this time he moved to LA, RiceGum released the April 2017 diss track, “I Didn’t Hit Her,” which took aim at Gabbie Hanna, who made assault claims about Rice, after an altercation at a party led to Rice smashing Gabbie’s phone.

In June of 2017, RiceGum released “It’s Everynight Sis,” a diss track aimed at YouTube star Jake Paul and his collective, Team 10. The song is arguably the rapper’s most successful song, even earning him his first Platinum certification from the RIAA.

The very next month, Rice released the July 2017 track “God Church,” which was a diss track aimed at Tanner Fox. The song was a response to Tanner’s diss, “We Do It Best.”