Reginald Lamar Williams Jr., known professionally as R.LUM.R, was born on the 18th of January, 1990, in Bradenton, Florida. He gained popularity in 2016 for his hit single “Frustrated.” After that, he relocated to Nashville, Tennesee for its prioritization of lyrics. He also noted that he picked Nashville over places such as Atlanta or L.A. because “those places already have a sound that you think of when you think of urban.”

His Alternative R&B style was mainly influenced by John Mayer, as stated in an interview with Rolling Stone. In the same interview, he talked about how he got his start in his local high school, “Manatee School For the Arts.”

I lucked into going to a high school for the arts and happened to start playing classical guitar. I bought a guitar from Sam Ash in Sarasota, Florida, this Yamaha CG101. I didn’t have a ton of friends; I was at the house all the time; so I just started tickling it, and some songs about girls that didn’t like me came out, and that was that.