Primo’s love for music started at a young age. Being part of school theatre performances,
and competitions, he has been writing music since the age of 12. He started producing beats
early on, and later recording short covers to post online.
With his short covers garnering over 2.2 million likes on TikTok, Primo’s evolution with his
heartthrob-like looks, songwriting skills and production prowess garnered much praise and
love from his audience. He started releasing his own music in 2022, and since then, he has
been steadily climbing the charts. Releasing hit after hit, and over 2 million total streams,
Primo’s best hit is yet to come. Now an award nominee for Best RNB Recording, he founded
his own independent label “Land of Misfits” and has more music on the way.