popfy is the abbreviation for popular (pop) finance (fy), a language that mixes mainstream (hip-hop & urban) culture to creatively teach young people an entertaining brand of finance. popfy gains “street cred” by breaking down fy language into simple terms that members can relate to.

the popfy brand is a vehicle that promotes a wealthy rather than poverty lifestyle behavior. popfy’s fun and engaging conversations are driven by a playground of digital and social media technologies. collectively, they drop colorful business, financial, and highly relevant pop culture experiences – everything from the hottest articles & stories, to personal finance basics, to remixed real-time information & news – with the goal of developing sound fy habits and decision making.