Paloalto is the stage name of Jeon Sang-hyun (전상현), a South Korean rapper and founder of hip-hop label Hi-Lite Records. His began his rap career in 2002 and founded Hi-Lite Records in 2010, which is now home to G2, Reddy, YunB and other notable Korean rappers. He is widely considered one of the most prominent figures in South Korea’s hip-hop scene.

He was featured as a judge on a popular hip-hop contestant television show Show Me the Money in 2015 and 2018.

Paloalto is considered one of the legendary names in the Korean hiphop scene. He debuted in 2005 and have been actively releasing materials since then. He founded Hi Lite and despite the merge with CJ E&M, he still upholds the virtue of letting his artists do the music they please. Currently, other than rapping. Paloalto is also actively performing as a DJ.