Jaiden Watson (born January 25, 1998), better known by his stage name NorthSideBenji, is a rapper and musician from Brampton, Ontario.

Benji gained recognition from his single Levels, which featured recently-deceased Toronto rapper and best friend Houdini. The single was released in December 2018 and was the only supporting single of his debut extended play, Caviar Dreams, which was released on January 17, 2019. He released his sophomore EP Frienemy on September 6, 2019. NorthSideBenji’s upcoming sophomore LP entitled “The Extravagant Collection” has been highly anticipated and is long overdue from its initial scheduled release in February 2021. Benji recently announced the album is set to release on October 22, 2021.