Noah Finn Adams, better known as Noah Finnce (stylized as NOAHFINNCE) is a British musician and internet star. He signed to Hopeless Records in 2020 and released his first studio single “Life’s A Bit”.

Noah was born in England on 18 August, 1999. His parents would play musicians such as Foo Fighters, Nirvana, and David Bowie when Noah was growing up. When he became a teenager, Noah assimilated himself into emo and scene culture. He started posting on Instagram as a fan account for the bands he followed and started gaining quite a few followers. During that time, he was gifted an electric guitar for Christmas, and taught himself to play.

In June 2020, Noah surprised his fans with a rock song and accompanying music video called “Underachiever”. After its release, Hopeless Records contacted Noah’s manager, leading to him signing to the label and releasing another rock song and accompanying music video called “Life’s A Bit.” On the day of the song’s release, Noah also announced his signing, explaining that it meant so much to him to be signed to a label that backed many of his favorite pop-punk and rock bands he adored as a teenager. As a result of his signing, “Life’s A Bit” was featured on various high-profile news sites such as Kerrang and Alt Press, as well as landing Noah an interview with Rock Sound.