From the New Rap Order Website:

New Rap Order (NRO) is a New York City based arts collective and multi-media firm. Artists of various musical backgrounds founded the organization in 2001.The artistic goal of New Rap Order is to generate a current of creative genius that permeates through all kinds of media. NRO maintains authenticity, integrity and high quality in their work. NRO believes that the true purpose of music is to heal and inspire.