NAIIM’s unique amalgamation of rap, pop, R&B and funk follows no formula and is an extension of himself. His music is dichotomous, just like him – and brings out every aspect of his personality. He has taken the concept of genres and turned it on its head, “There is no genre continuity with my music. As long as it’s beautiful and makes me feel good, I’ve done my job.”

He has broken the mold, and there’s no turning back, just a new, refreshing sound full of life.

Music is a part of his DNA, and for as long as he can remember, he’s been expressing his wide range of emotions through his craft. He is recognized for his piercing tone and versatility, which shine through on every single one of his tracks.

His single No Peace has seen over 150,000 streams, and has been featured on Spotify’s Northern Bars and Shisha Lounge playlists. While his most recent single, Starburst has found itself a spot on Spotify’s Fresh Finds and Fresh Finds: Pop playlists.

NAIIM’s mission is to continue to allow his creative juices to flow, not bending to meet anyone’s expectations but his own. “My entire outlook on life has been shaped by experiences a lot of people go through, I hope my music helps others find peace, the same way it did for me.”