mxmtoon (pronounced em-ex-em-toon) is the moniker of Maia (born July 9, 2000), an Oakland-based singer, songwriter, and ukulele player. mxmtoon has a considerable online following, amounting to the hundreds of thousands, and successfully links conceptually relatable songs with goofy, self-deprecating music videos, of which evoke emotions across the gamut—everything from belly-laughing to weeping. She carries a persona that can be described as passionate, genuine, and warm; a friend who can be relied on through even the most emotionally challenging of times.

mxmtoon covers a wide range of conceptual themes in her music; such themes include matters regarding friendship, romance, body confidence, identity and teenage insecurities. She often uses a ukulele for accompaniment and has a distinctly unique musical sound characterized by elements of indie and bedroom pop, as well as slightly laconic lyrical delivery and sometimes unconventional melodic constructs. This style shined all throughout her debut EP plum blossom, which was recorded from the confines of her parents' guest room, and was released on December 7, 2018.

Nine months later, the Cavetown produced effort that was her debut full-length album the masquerade was released in September 17, 2019, followed by dawn and dusk in April 22, 2020 and October 1, 2020 respectively, with the latter two later being integrated into dawn & dusk, which was released on November 5, 2020.

Some of Maia’s recent projects include contributions to the Life is Strange: True Colors soundtrack as heard on the EP [true colors]
(

true colors (from Life is Strange) by ​mxmtoon

—
Genius

Made up of both covers and original songs, the true colors EP was made for the fourth main game in the Life Is Strange series, True Colors. True Colors is about a young woman

) and her 2022 album [rising]
(

rising by ​mxmtoon

—
Genius

rising is the sophomore album by mxmtoon, released on May 20, 2022. The lead single "mona lisa" was released on February 8 of the same year, although the album was officially

)
and its [deluxe tracks]
(

rising (the deluxe) by ​mxmtoon

—
Genius

rising is a fairly self-explanatory title of an album about personal growth and growing up. From beginning to end, mxmtoon shows you her perspective of living and adapting to what

).