Showcasing all the qualities of a future star. Luv is dedicated to being true to his identity, transcending traditional genre boundaries and holds undeniable potential to leave a significant legacy in the music industry. A multifaceted creative force, the Slough-born rapper, singer, songwriter and producer first emerged onto the music scene in late 2016 under an alternative stage name, spending the next five years committed to developing his craft before his rebrand in 2021. In January 2022, following the rebranding and signalling the birth of a new musical venture, his debut single “Attitude” was released, giving the world the first taste of the enigma that is Luv.

Luv’s sonic signature is a testament to his ability to blend elements from a diverse range of influences and, combined with his personal qualities, this enables him to produce a sound that is his own. His style incorporates influences from hip-hop, R&B, electronic, and alternative music, resulting in a mesmerising fusion that resonates with a generation seeking authenticity and innovation.

As an artist, Luv’s lyricism varies from a blend of introspection and self-identification, touching on experiences with love, sex, drugs and pain, to what he describes as “fly-boy music”. With a vast discography, including his 2023 debut mixtape, “From Luv, With Love", he continues to do what he can to push the boundaries of his artistry.