Ljubomir Stefanović, better known as Ljubba, is a Serbian music video director and screenwriter. He was born on 23rd March 1992 in Aleksinac. He lives and works in Belgrade.
Ljubba was discovered in 2010 by label Atlantic Records via the website Vimeo, where he published his work. When he was a high school student, he started working for Atlantic Records, Def Jam Recordings and RCA Records as a motion graphic designer. He made short video clips that contained song lyrics for many of the most popular music artists, such as Iggy Azalea, Flo Rida, 2 Chainz, Jason Derulo, Alessia Cara and others.
Among Balkans artists, he collaborated with Ceca, Severina, Milan Stanković, Maya Berović, Nikolija, Elena, Zoi, Ana Nikolić, Edita, Jala Brat & Buba Corelli, Anastasija, Angellina, Nataša Bekvalac, Emina, Coby, Relja and many others.