Jimi Cravity is the stage name of an Atlanta native, born Maurice E. Willis. He is extremely horticultural and zen. He is inspired by U2, Coldplay, Ray Charles, and Eric Clapton. Cravity is a staff songwriter and American record producer with Universal Music Publishing Group. He has worked with Shama Joseph, Brian Kennedy, Mel and Mus, Sean Hamilton, Akon, Bryan Ellis, Usher, Ludacris, Alien Ant Farm, and more. He has also opened shows for KANSAS, Janelle Monae, D. Woods, Nathan Angelo, P.J. Morton, and Wolfgang.