The side project of English actor and musician Harley Alexander-Sule who is also half of the rap duo Rizzle Kicks. He states his main influences as Jimi Hendrix and Ray Charles and that this project is more rock and jazz oriented than his previous work. The choice of name and mask come from him desiring anonymity after the life as in the pop world. While talking to Wonderland magazine he recalled thinking:

Oh shit, I really don’t want that anymore, I really don’t want to be a face anymore.