Jason ‘Ariel’ Bobadilla, known professionally as Ariel + The Culture, is a first-generation Latino artist from Texas. Influenced by the sounds from his motherland of Mexico, Ariel + The Culture has been performing since 2017. Blending both English and Spanish with Indie and R&B/Hip-Hop, Ariel makes music that even your abuelita would like. Ariel & The Culture has shared the stage with acts such as Boy Pablo, Little Jesus, Luna Luna, Sofiá Valdés, A-Wall, Pretty Boy Aaron, & more. Originating as a band, Ariel & The Culture tore through the Texas house show scene, selling out their first tour in 2019 and was featured on several Spotify Editorial playlists. Due to complications from COVID-19, Ariel shifted to a solo artist in 2020 with the release of his first solo single, an indie cumbia, ‘Dame Tu Amor’. Finding success on TikTok, Ariel was featured on NPR, Remezcla, & the front page of Bandcamp. Ariel followed up in March 2021 with ‘Push To Start’ a collaborative single with Pretty Boy Aaron. Finding success in France and Europe, the fresh 90’s inspired R&B track was playlisted by Deezer & more. Photos by Clarissa Medrano.