Hailing from North Hertfordshire, a small English town, soulful singer and songwriter James Bay honed his craft of folk-pop music under the influence of Foy Vance, Ben Howard and Eric Clapton. In 2012, Universal Records caught wind of his musical talent and offered him a deal which he couldn’t refuse. With the guidance of Universal, his single “Let It Go” landed at number 10 on the British Top Ten music chart. With the help of Jake Gosling, Chris Leonard and Paul Barry, Bay’s full length album The Chaos and the Calm was released May 23rd 2015.

Bay is also one of many featured artists on the Madden 2016 video game track-list.