The road to B.O.E. Records for Philly native, GoGo Morrow was one full of risk-taking, hard work, and purposeful alignment. With a track record of touring as a backup singer for artists like Lady Gaga, Wiz Khalifa and Kanye West’s Sunday Service Choir, GoGo slowly came to realize that her calling was to be a solo artist. She attended the Creative and Performing Arts High School in Philadelphia and received her Bachelor of Arts in Music Business and Performance from Millersville University.

GoGo began her solo journey after being discovered by her first manager via YouTube, which led to her being booked for her first hometown show. This was followed by her being booked on stages like the Made in America Festival, The Roots Picnic and as a headliner at the Red Bull Sound Select concert. She also had the opportunity to tour as a supporting act for Danity Kane and Marsha Ambrosius. GoGo made her mark in her hometown of Philadelphia with a sold-out concert at The Theater of Living Arts. Additional highlights include participating in the Monster Ball Concert Special with Lady Gaga on HBO and an appearance on the James Corden show with Kanye West’s Sunday Service Choir.

After years of dedication to her craft, and full support of her hometown, the next move was to Los Angeles. Upon relocating to Los Angeles, the singer/songwriter connected with B.O.E. Records CEO, founder and mega-producer Harmony “H-Money” Samuels (Ariana Grande, Jennifer Lopez, Mary J. Blige, Usher, Maroon 5, Ella Mai) and the two began to work together. GoGo eventually caught the attention of multi-media mogul Kenya Barris (creator of “Grown-ish,” “Black-ish,” #BlackAF), who then partnered with Samuels and his label B.O.E and signed her to his joint venture music label with Interscope Records, Khalabo Music.