GFOTY, short for “Girlfriend Of The Year,” is an alias for singer/songwriter Polly Louisa Salmon. She was signed to PC Music from the label’s inception in 2013 until 2018, when she went independent.

She first rose to prominence for her collaborations with PC labelmates A. G. Cook and Spinee. Much of her music is built around a persona which satirically criticizes manufactured pop stars, as well as first world’s youths' pop culture, such as partying, drinking, and money.