Genius Nochang, or simply Nochang, is a rapper & producer from Korea, currently signed to Just Music.

Having started music in late 2000s, he gained some fame through an amateur self made track called “세계일주랩” (World Travelling Rap), in which he mimicked various language while using Korean lyrics and only trying different types of accent and rhythm. This eventually led to his first contract with a newly-founded small black music label, “Rashow Cultures”. There, in 2010, he published his first album “기억시옷” (“Gieok Shiot”), but failed to gain any more popularity due to poor advertising and difficult music styles.

With one more EP called “이런날이뻐해” (Love Me Like This), which was distributed via internet freely, he decided to quit making music. It is said that it was this time his current CEO Swings contacted him and encouraged him to continue his career. He was signed to Just Music shortly after.

His unique style, especially his production proven in Just Music compilation album “파급효과” (Ripple Effect) made him one of the most frequently featured artists. More particular, his catchy hook is undoubtedly his trademark which earned him a nickname “hook addict” (first used in Black Nut’s single “100”).