Florence Ellen Arnold, better known by her stage name Florrie, is a British singer-songwriter, drummer and model. She is known for her fun, catchy pop tracks and extensive work with production outfit Xenomania.

As a teenager she started her own band called Fi Fi Saloon, which performed Avril Lavigne covers and original songs she described as “really trash, punky girl rock-pop”. She moved to London when she was 17 years old and gigged with several bands including Selfservice.

In 2010, she began a solo career. Florrie’s debut release, a Fred Falke remix of “Call 911”, reportedly had over 1,000 downloads around the world within a few days of its February 2010 release. Florrie released her debut EP Introduction in November 2010. The EP was made available for free download on her official website. She released two other EPs Experiments and Late in 2011 and 2012 respectively, before signing to Sony Music. In 2014 she signed with Sony, and her fourth EP Sirens was released. Florrie released “Real Love” in early 2016 with the intention of releasing an album within the year. Unfortunately, Sony and Florrie’s creative plans clashed as she wanted to contribute solely with Xenomania whilst Sony wanted to make music with others besides the collective, which led to them parting ways and the album was therefore scrapped.

She has done a few brand endorsements, including the Nina Ricci fragrance Nina L'Elixir and the H&M Loves Music campaign.