FIFA Sound is a new entertainment strategy and initiative by FIFA that aims to create an innovative and meaningful connection between football fans, music enthusiasts, artists, players, the game, and songs that all will love.

“FIFA’s vision is to make football truly global, accessible and inclusive. The crossover between football and music underscores this wider cultural relevance. Both are universal languages and have the power to create unrivalled emotions. It’s a natural fit to bring them together,” said Jean-François Pathy, FIFA’s Director of Marketing.

FIFA Chief Commercial Officer Kay Madati has said that “By bringing together voices from the Americas, Africa, and the Middle East, this song symbolizes how music – and football – can unite the world,” he added that “As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.