Ukrainian writer-producer Aleksandr Khimchuk is the man behind the Estradarada project that has been generating millions of audio streams globally, and over 100 million YouTube plays alone for his stand-out 2017 smash “Vitya Must Get Out”

“They say ‘Vitya’ became the soundtrack to contemporary Russia,” laughs Aleksandr, “and a writer can’t receive a better compliment than that. It’s true that ’Vitya’ was everywhere: radio, TV and dance floors. It lifted my career to a whole new level. There were memes, jokes, comments everywhere. The track hit a national nerve, a mood or zeitgeist that all songwriters aim for. The trick now is to keep doing that!"

Aleksandr, however, was previously no stranger to massive Russian-produced hits – before his career as a writer producer he spent 10 years directing and producing pop videos for other artists at Kiev’s Pistolet Film company. “I was literally drowning in musical talent and the best sounds available,” he adds. “I got a sense for what works commercially and artistically. It was the best education that money can’t buy.”

His two early singles, “Galya Walk” and “Downshift”, released in 2016, were the product of two years solid studio work. Highly collaborative and never afraid to cross multiple electronic genres, Aleks also collaborated with a host of major Russian names including Vyacheslav Kondrashin, Max Yany and Vadim Zhukov on the 2017 commercial dance album “Disco of the Century” and underground club and electronic “Ultra Moda Futura”. The Russian media called the latter “the subject of avant-garde dance music, the atmospheric project with deep emotional sense".

The song “Champion” was recorded in 2019 as part of a special project of the brand Nivea for Men with the participation of Olympic hockey champion Evgeny Malkin. A musical experiment from the rink became the soundtrack of the commercial.