Emina Jahović, born 15 January 1982. is a Serbian-Turkish singer-songwriter, model and actress. Born and raised in Novi Pazar, she rose to prominence through music festivals. Jahović released her debut album in 2002, but acquired commercial success with her third record Vila in 2008. Arguably one of the most popular regional pop performers, she has been referred to as ‘Pop princeza’ (Pop Princess).

She made her television debut in 2010 starring in Lale Devri as Lale Taşkıran Ilgaz. In 2013 she was a judge on the X Factor Adria. Jahović has also released her own perfume called Closer in 2014 and has her own cosmetic brand Yaemina.

She has recorded five studio albums, writing most of her songs lyrics. Her last album Dalje was released in January 2018. Her sixth studio album is set to be released in September 2019.

On 25 October 2009, Emina Jahović gave a huge concert at the Sava Centar in New Belgrade, Serbia. Staged in support of her album Vila and comprising a set list of songs from that and her previous albums, she wore 13 costumes during the event and sang her greatest hits. She promised her fans that she will be performing in Štark Arena (old name “Belgrade Arena”) in 2020, after a huge amount of questions about it in one of her Instagram Lives.