Deluxe was discovered by the group Chinese Man in 2007 on the streets of Aix-en-Provence, France where they were performing in on public streets. Deluxe started as 3 childhood friends who were passionate about music, and eventually became a group of five after adding Soubri and Pepe to the lineup in 2007. In December 2010 the band met a singer/rapper named Liliboy with whom they collaborated, and eventually added to the band’s lineup full-time. With the addition of Liliboy, the band became a more successful live act in France and other nearby European countries.