Korean R&B artist Shin Hyo-seob (신효섭), known professionally as Crush (크러쉬), is a critically acclaimed singer-songwriter signed to P Nation – alongside other renowned artists Hyuna and Jessi.

He is known for his work with fellow Korean RnB & Hip Hop musicians—including fellow Fanxychild crew members Zico and Dean, and some earlier work with Zion.T. He’s also part of the underground hip-hop crew Club Eskimo. His discography since debuting in 2012 includes 25 singles, 3 EPs, and 2 albums.