Justin Trayle Bell, known professionally as CEO Trayle, is an American rapper originally hailing from the Bronx, New York, but relocated to Atlanta in his late teens and is currently based there.

He first became active on Soundcloud in 2014, quickly releasing the mixtapes “Deeper than Trap” and “The EP”. He remained active throughout the 2010’s with a string of projects and features, most notably G.O.A.T (Gotta Over Analyze Thing).

In 2020, Trayle established the 1080 Trademark as a formal platform for his releases. Only months later, he released “Ok Cool”, which has received the most mainstream attention of any of his previous efforts.