Owner and founder of Got Your Back Entertainment started with this idea to create a positive hip hop movement as a freshman in high school, and also make it a record label. He is an emcee who got his start with a love of Hip Hop music at 12 years old and in 2006, conjured GYB Ent. Later, wanting to avoid the constraints of being a record label, GYB became simplified into a brand of hip-hop entertainment. Creating a movement with an emphasis on positivity and unity, and ultimately expanding into a clothing line as business endeavors continue to move forward. In 2019 Callon also joined a collective called Otaku Underworld, consisting of creatives scattered throughout the country he expanded the network for himself and GYB. B has acquired a Bachelors degree in Audio Production from Full Sail University and is currently studying to recieve his Masters in Entertainment Business as well.