The brainchild of Central Coast videographer Brendan Bagnall, Body Bag Media has become a powerful online platform for sportswear-clad street rappers usually ignored by radio and mainstream media. Spending much of his time driving between the hubs of Sydney and Newcastle, Brendan films and edits videos for artists before posting them online via Body Bag, collecting hundreds of thousands of views across Facebook and YouTube. He’s also developed his own 1Take series, whereby rappers deliver their most impressive bars direct to the camera (Kevin, 2017).