The word Thorobread (the name of the label) describes “an outstanding or first-class person or thing,” and the thing that Black Caesar does is in a class all its own.

Born Julius Benton in North Carolina, this kid would come to find his home in San Antonio, Texas along with his unique sound, and the name Black Caesar. With the release of his album SINCE 88 in 2013, Caesar defined himself much like the Julius Caesar from history books; a force, and a figure to be followed. Track #2 is titled “Follow Me” and you know why when you hear it.

As a father, a founder to the brand, and a leader, Caesar works as an advocate for disabled children and a courageous voice for hip-hop. As a rapper, lyricist and a hustler, he can stop you cold in your tracks, or light a poetic fire inside your chest.