James Haley (born August 13, 1996), professionally known as BIGBABYGUCCI, is an American recording artist hailing from Charlotte, North Carolina.

He came to public attention in 2016 after receiving recognition for his debut project, A Fucking Mixtape which was later renamed to ART HOE Collection.

BIGBABYGUCCI launched his own independent record label, Better Temperatures, in 2021. Since then, he has signed longtime collaborators Austin Skinner and 30ROCK to Better Temperatures.