Big CEO, f.k.a. Baby CEO, the stage name of Jonathan Brown was a rapper from Memphis, Tennessee. He gained attention in the rap community and was met with some controversy for his videos when he was just 14 years old. Baby CEO started gaining popularity on social media platforms like Twitter, Instagram, SoundCloud, and YouTube. He was mentored by Fredo Santana and signed to his record label, Savage Squad Records. Big CEO’s life was cut short, and he passed away tragically after being shot in his hometown of Memphis on January 19, 2021, the same day as Fredo but 3 years later, at the age of 20.

Prior to his death, he had just become a father to a son, his brother shared via his Twitter: ‘You Just Had A Baby Lil Brother. I Promise We Got Yo Son For Life.’ Big CEO and his girlfriend welcomed their child in November of 2020.