In late 2021, Snoop Dogg helped secure Benny the Butcher his major label deal with Def Jam Recordings.

According to Snoop, Benny was getting lowballed on his contract with Def Jam. Snoop used his position as Executive Creative Consultant at Def Jam Recordings to bypass the person Benny was getting lowballed by, going straight to “the boss” (presumably Tunji Balogun, the CEO of Def Jam Recordings or some other higher-ups at the company) and getting Benny what he wanted, a contract where Benny was valued properly.

On January 26, 2023, Benny the Butcher released his major label debut album Everybody Can’t Go via Def Jam Recordings. It also contains the song “Back Again” with Snoop Dogg who not only is a legendary rapper but is the person who secured Benny’s recording deal with Def Jam. They even released the official video to “Back Again” that same day.

Two talented rappers create timeless bangers.